THE BRIEF
ChaskaTea was a newly founded direct-to-consumer (D2C) tea brand entering India's highly competitive organic beverage space. They had an exceptional product—locally sourced premium tea blends—but zero digital footprint, zero brand awareness, and a critical need to secure online orders quickly to validate their concept.
Traditional video advertising was financially out of reach. A high-production commercial shoot would have consumed their entire marketing budget before a single ad could even go live.
THE SOLUTION
We designed a high-velocity, AI-first advertising strategy to bypass traditional production overhead and launch their acquisition funnel in under a week.
Using next-generation generative tools like Kling 3.0 and Seedance, we engineered cinematic product video ads featuring steaming cups of premium tea, macro ingredient textures, and cozy morning aesthetics. Scripting and prompt structures were refined using Gemini Omni to align with target audience triggers.
These assets were deployed in a structured Meta Ads campaign targeting premium beverage enthusiasts, tea lovers, and organic food shoppers across metro and Tier-2 Indian markets. We focused on hook-to-CTA style video variations to capture attention in the first 3 seconds of scrolling.
THE NUMBERS
The results of the AI video ad variations combined with precise targeting exceeded all initial benchmarks in Month 1:
"The AI video ads they made for ChaskaTea were unlike anything we'd seen. The visual quality was cinematic, and they delivered the entire batch of assets in days instead of weeks. Scaling to 3x ROAS in our first month saved our launch."